Cisco/Broadsoft Integration Trends

Cisco/Broadsoft Integration Trends

Cisco’s 2018 acquisition of BroadSoft highlights the growing trend toward cloud-based communications. Prior to the acquisition, Cisco’s cloud strategy was two-fold:

  • Hosted Collaboration Service, a platform that partners can leverage to build their own cloud-based offerings,
  • Cisco Spark calling – a Cisco-hosted service designed primarily for small-medium-businesses offering simple calling features available through the Spark team collaboration app.

Post-acquisition, Cisco has modified and broadened their cloud calling offering. HCS remains unchanged while Cisco Spark calling has evolved into a new set of BroadSoft-powered Unified Communications-as-as-Service (UCaaS) offerings:

  • Cisco Webex Calling (delivered by VARs),
  • Cisco BroadCloud Calling (delivered by service providers).

Each of these services offers licensing options providing access to calling, Webex Meetings for audio, video, and web conferencing, and Webex Teams for team collaboration. All services are capable of supporting not just small-medium businesses, but large organizations as well.

Today, about 35.7% of organizations only use on-premises-based calling, while 27.4% use a mix of on-premises and either UCaaS or hosted. Of those using on-premises platforms, 32.1% are evaluating a move to cloud, while 11.1% have committed already to move to Cloud.

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