Author: Robin Gareiss, CEO and Principal Analyst
Five providers earned the Metrigy MetriStar Top Provider Award for Marketing Automation Software. The MetriStar Award’s value is that it is based on both customer ratings and quantitative metrics correlating the use of providers’ services with measurable business success.
Marketing Automation Software: Marketing automation software manages campaigns and processes across multiple channels with little to no manual intervention. Companies use the software to automate campaigns, segment audiences, generate and score leads, conduct behavioral analysis, and monitor websites. Tailored emails and/or messages are automatically sent to current or prospective customers through automated workflows. Marketing automation can reach prospects or customers in any channel of their journey, as well, providing relevant content or messaging. The software improves business metrics, including sales, employee efficiency, and customer satisfaction.
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