Market Studies
- Technology adoption studies for customer experience and workplace collaboration
- Spending plans
- Vendor adoption plans
MetriCast Market Share, Forecasting, & Vendor Benchmarking
Independent market shares, forecasts, vendor analysis, and customer momentum data across AI, CX, & workplace collaboration.
See our latest MetriCast research
Why Metrigy for Market Share, Forecasting, & Vendor Benchmarking
Market shares and forecasts are only as good as the data behind them. Many analyst firms base projections on vendor input and financial estimates—excluding customer behavior.
Our MetriCast forecast methodology is different. We build forecasts from market actuals, gathered on a quarterly basis, and providing us a baseline with years of data. From that starting point, we layer on annual surveys of 1,000+ IT, CX, and business technology decision-makers, tracking what they’re actually buying, deploying, and their planned investments. We measure both vendor market share and customer momentum—so you can see which vendors are gaining versus losing customers in real-time.
Our MetriCast research real-world market trends, including spending forecasts and vendor strengths and weaknesses, based on data from thousands of annual enterprise surveys and discussions with IT, CX, and business leaders.
Learn more about MetriCastTypes of MetriCast Research We Provide
Market Shares & Forecast
- 5-year market forecast with regional breakdown and size of business
- Quarterly market shares
- Analysis reports
How to Use our MetriCast Research
IT, CX & Business Leaders
IT Leaders
CX Leaders
Business Leaders
- Size markets for multi-year technology roadmaps
- Benchmark vendor selections against detailed analysis, including product, financials, and customer satisfaction
- Justify platform investments with market growth projections
- Track competitive vendor momentum (market shares)
- Validate vendor claims with independent analysis
Investors & Financial Professionals
Investors
Financial professionals
- Build investment theses with TAM/SAM market sizing
- Track vendor market share and customer momentum trends
- Validate management projections with independent forecasts
- Identify consolidation risks and emerging competitors
- Support IC memos and board presentations with peer-reviewed data
Technology Vendors & Product Teams
Technology vendors
Product teams
- Size addressable markets for product roadmap planning
- Track competitive positioning with market shares and MetriRank vendor rankings
- Understand buyer spending patterns by segment and region
- Identify market gaps and whitespace opportunities
- Build go-to-market strategies based on adoption curves
Media & Financial Analysts
Media
Financial analysts
- Access authoritative market sizing and market share data
- Interview analysts on market trends and forecasts
- Cite independent data on technology adoption and spending
- Get exclusive insights on emerging platform categories
- Download press-ready charts on market shares, market growth, and vendor momentum
What Our Customers Say About Metrigy Research
MetriCast Topics We Cover
Customer Experience
Latest MetriCast Research
Workplace Collaboration MetriCast Study: 2026
August 19, 2026
Customer Experience MetriCast Study: 2026
May 27, 2026
Workplace Collaboration MetriCast Study: 2025
October 31, 2025
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