Customer Experience Optimization2024-25 – Consumer Views

Summary

Authors: Robin Gareiss, CEO and Principal Analyst; Matt Craig, Chief Data Scientist

In this study, we ask consumers for their perspectives on how the companies they interact with are doing right, and not. More importantly, we'll see how this has changed over the past year. With all the technology investments, do consumers see customer service as improving or not, and why?

Specific topics include:

  • Customer Service
  • AI in Customer Service
  • Interaction Channels
  • Chatbots in Messaging
  • Phone and Calling

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Author(s)

Matt Craig

Matt Craig

Robin Gareiss

Robin Gareiss

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