Customer Experience Optimization: 2025-26 – Consumer Views

Summary

Authors: Robin Gareiss, CEO and Principal Analyst, Layne Haaksma, Senior Research Analyst

In this study, we ask consumers for their perspectives on what the companies they interact with are doing right, and not. More importantly, we'll see how this has changed over the past year. With all the technology investments, do consumers see customer service as improving or not, and why?

Author(s)

Layne Haaksma

Layne Haaksma

Matt Craig

Matt Craig

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