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September 30, 2026
MetriNote – Salesforce to Buy Zoomin, Augment AI Agents with Unstructured Data
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Summary
Author: Beth Schultz, VP of Research and Principal Analyst
What's the news?
September 24, 2024 – Salesforce announced that it has signed a definitive agreement to acquire Zoomin, a data management provider for unstructured data. With Zoomin’s capabilities added to Salesforce Data Cloud, companies will be able to use unstructured data to power the next-generation Agentforce AI assistants that Salesforce introduced last week (see related MetriNote). Salesforce said it expects to close the acquisition in fiscal fourth quarter of 2025, ending Jan. 31, 2025.
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